Image, Art Direction
Raleigh Raw was a fun and exciting project for us. They are a raw, organic, cold-pressed juice company based in Raleigh, North Carolina. We had the opportunity to help them completely revamp their brand from top to bottom. Initially, our work we did with them was a refinement of their logo, building out a new website and label system. Part of building their new website was to create new web content that helped to show what is literally in their juices. We decided the best way to show the flavors of their products was to have some fun with their ingredients. As a result, we ended up with crisp, clean, and fresh looking images that look and feel as bright as their juice flavors taste.