Lyric

Image, Art Direction

In the holiday season of 2014, we worked with Honeywell to create holiday gift giving content centered around their smart thermostat, The Lyric. The goal was to target a 20-35-year-old customer that was a recent homeowner and to focus it on the holiday season and gift giving. The content was intended to be used for a Pinterest campaign. We concepted and produced images that were intended to connect with the Pinterest user to help drive engagement and awareness.

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