Frequently Asked Questions
We receive a lot of questions in emails about so many things about how we create our content, how we run our business, how we got started and so on. This is why we wanted to share some answers to the most frequently asked questions. If you don’t see an answer to your questions, we would love to hear from you! Ask away we do love to answer
ABOUT THE BLOG:
How do you create your imagery for your blog?
All the content on our site unless otherwise stated has been created by Mike and I. We shoot anywhere we may find ourselves from our home to our studio to where we are traveling. We shoot all of our images with our Canon 5D Mark III with a 35mm 1.4f. We then process all of our images in Lightroom using a filter that we specifically created just for our content. Depending on the post we will then do hand lettering to place over the image that we have taken into Photoshop. The hand lettering is created on paper and scanned in for digital use. If we are shooting on our iPhone we use apps such as Snapseed and A Color Story for editing.
What is your camera setup?
For all of the images on The Fresh Exchange we use a Canon 5D Mark III and a 35 mm 1.4f. We also use our iPhone 6 a ton! For more info on what Mike suggests checking out his post on the Camera Essentials for Bloggers and Creatives. To edit our photos we use Lightroom. The most important thing in capturing our images is getting the purest white balance so our whites are white and our blacks are black. Our goal is to create images that feel natural, in the moment, and honest.
Where do you get your fonts?
90% of the fonts we use on images are actually Megan’s own hand lettering that I create. Megan started creating her own type because she was frustrated with the endless search to find the right font. It is actually quicker and I am usually happier with it than if I spent money and hours searching. If you are looking for great hand-lettered fonts check out Creative Market.
Can I purchase your hand lettering anywhere?
Currently, you can find some of Megan’s hand lettering that you can use within the iPhone app, Over. There you can find a few packs of graphics there, so check it out! You can also hire Megan to do lettering for you as well. Shoot us an email for pricing.
Are some of your posts sponsored?
Yes, we do use affiliate links and partner with brands to create content. We do indicate which posts have been sponsored, but no matter what our opinions are 100% our own. We work hard not to bombard you with sidebar ads or other excessive advertising. We choose brands that naturally fit within our lifestyle without feeling forced. We say “no” more than we ever say yes because we value the content we place here every day and we value each of you. That being said, a blog does have costs as it grows. In order to maintain this space and provide inspiration to you every day we have had to find a way to keep the doors open and lights on. If you ever feel that you find a sponsorship out of alignment we would love to hear from you about why and what felt off to you. We create here first and foremost to offer something to the creative community, to collaborate, to have fun, to share our knowledge as business owners, and more than anything to inspire you to dream bigger, create more, and explore the world. If in anyway you feel we have fallen from that, we would love to hear from you.
How is your blog built?
Our blog runs on the WordPress platform and is a custom designed site by us that is tailored to our needs and what we love and believe in for the future of blogging. We host our blog on Flywheel and absolutely love it, they handle it all!
Can I hire you to design a similar site for me?
We no longer build websites outside of maintaining our own or for retainer clients. Thought we love doing it, it isn’t something we are able to focus on fully anymore. We are working gathering a list of all of the amazing people we would recommend for creative work, however, if it is a website or illustration focused, we would recommend reaching out to our long-time friend and studio mate Jordan Young. He does illustration and WordPress design & development.
Are you married?
Yes, Mike and I got married in 2010 in Suttons Bay, Michigan. We have one child who was born early 2016.
Where do you live?
We live in Leelanau County, Michigan. Mike grew up in Texas and was born outside Austin and I am from Northern Michigan. We have traveled all over the world and lived for 3 years in Raleigh, North Carolina, but ultimately desired to live close to family. We knew the only thing that would make us feel fully home was to split our time between Michigan and Texas. We want Hayes, our son, to grow up near family and those who loved him. These two cities are truly home to us.
How did you buy a house as entrepreneurs?
We purchased our first home in downtown Raleigh in 2014 and we totally understand that as entrepreneurs that sounds crazy to be able to purchase a home. We shared a full post here about how we accomplished purchasing a home as entrepreneurs. If you have any further questions, feel free to leave a comment for us to respond to. We will respond quicker to that than we will an email. We hope the post helps you make the dream come true for you as well!
Do you have a city guide for Traverse City?
YES! Check it out here.
What are you doing when you are not blogging?
We love blogging but it is not 100% all of our life. Mike and I run our studio and also are helping creative entrepreneurs grow and become more successful. When away from the computer and work completely, we are hiking, traveling, and spending time with our families.
I still have questions, can I email you?
Yes, we try hard to respond to every email, but many times our clients take priority over personal notes. We love every email and read each one and though it may take us a month we will do our best to get to your email as soon as possible. Know that our delay doesn’t mean we don’t care or haven’t read something you sent. We love hearing from each of you.